Florida Realtor magazine: Here is a sample of the process involved in redesigning the logo of a publication. We wanted to create something more contemporary and fun. One of the requirements that evolved through the process was that the words "Realtor" and "Florida" had to be equally important on the name plate. After some revisions we went with the last version. We liked the playful "O" in "Florida" that could stand for sun or orange and gives the name plate a bit of a twist, while still being very clean. We carried the circle element throughout the redesign and it shows up as page-turn icons and header element for departments.